Strategic Election CampaignsPrinciples & Practices of Campaign Preparation and Conduct

Strategic Election Campaigns:
Principles & Practices of Campaign Preparation and Conduct


By Francois Tretarre


" A reference work for the preparation
and conduct of election campaigns "


With a twofold objective: training & support…

  • An exhaustive training covering all the electoral points to be mastered
  • A complete support for each stage of the campaign

…for each stage…

  • The initial study, from the decision to launch to the search for information
  • The campaign preparation, including all the necessary components
  • The conduct of the campaign, from its inception to the day of the elections

…and all the areas of

  • Marketing
  • Communication
  • Strategy
  • Organisation
  • Management
  • Finance

A reference work

  • The first work of its kind to cover all the fields necessary for the preparation and conduct of a campaign
  • Written by Francois Tretarre, an international consultant in the preparation and conduct of electoral campaigns
  • Based on numerous analyses of campaigns, sociological studies and theories in social sciences

It will help you to win your election

  • By obtaining a major competitive advantage over your opponents
  • By avoiding all the most common electoral errors
  • By having a clear planned approach
  • By finding the answers to all your possible questions
  • By knowing the range of tactical possibilities
  • By mastering the keys of success for each action undertaken
  • By having effective electoral methods

A methodology independent of the context

  • An approach adaptable and usable regardless of the initial situation of the candidate, including his reputation, human and financial resources, political leanings, objectives
  • A content valid and appropriate to all contexts: legislation, culture, current affairs, population, opponents…

An approach suitable for all levels of experience

  • No prior knowledge is required in any of the areas involved
  • An explanation of the basics of each topic before addressing the expertise


A comprehensive and practical reference work

  • Practical advice
  • A comprehensive educational approach, supplemented by numerous examples and illustrations
  • Concrete, practical and applicable approaches and advice

A guide for all those interested in the democratic and electoral process

  • Candidate on his own or in a list, a member of a political party or an independent
  • Campaign director or manager
  • Member of a campaign team or a field volunteer
  • Political science student or an election professional

Some of the issues discussed:

  • What are the key success factors of an election campaign?
  • How is a campaign team organised, motivated, involved, trained and expanded?
  • What are the new possibilities of electoral communication? How can each of these communications be optimised?
  • How is the electoral target determined and the program realised?
  • …